I didn't actually go anywhere. I've just had a few things to do and looking at what I can do to improve my future.
All the time I've been away I've been learning more and more. It's been a great experience. Oddly enough it's been an eye opener all the time the world has been changing around. It looks like the world has come down crashing down around our ears. Banks collapsing, industries collapsing and the news full of people suggesting someone should do something.
Having been on Twitter today I was following Tony Robbins and something he said on there triggered a memory of mine. He was basically talking about a psychological crisis as well an economic crisis. Now I can't say for certain what he was thinking but my take on it was that suggesting someone should do something as we see so many people suggesting on the news is actually part of the problem.
You see, to me, a key part of the problem is that most of us, expect someone else to solve our problems, especially the financial ones. We want someone to take care of our mortgage and our pension schemes. We somehow choose to bury our heads in the sand because we don't really understand our money or take any responsibility with it. So we in in effect turned it over to people who it turns out had very little interest in our long term welfare. They were more concerned with their own.
So whilst some of their sharp practices are to blame, we have to admit we played our part. Having let someone else do something that has got us into this mess, what sense does it make to expect others to sort it out for us.
For me the answer to the problem lies in every single one of us playing our part to get us out of the crisis. That starts by us all taking responsibility for digging ourselves out of it and passing on what we know to others so they too can get themselves out of the mess.
Despite the downturn there are massive opportunities to be had if only we seize them. Your future can be golden if you will play your part.
Friday, February 27, 2009
Saturday, July 05, 2008
I Wish I'd Been Wrong
That's some statement isn't it?
It's true though. I wish I'd been wrong about something I spotted years ago. In a previous job I worked in marketing for the financial services industry. During that time I could see the coming credit crunch. I watched as companies kept marketing credit to people yet at the same time saw these companies show increasing concern at the number of people defaulting on their debts.
I noticed it after September 11th when President Bush told the world to go and spend to keep the global economy going. He had to say it because we knew people stopped after major things like this. After Princess Diana died spending dipped for a while so Bush had to head off that risk.
I worked out that the economy needed Joe Public to keep spending. It needed them more and more if it wanted to grow. To do that needed an ever increasing amount of money. First people increased their ability to spend using credit. Credit was allocated based on peoples salaries. Seems straightforward enough right up until governments try to keep a handle on inflation by getting employers to keep a handle on the rate of wage rises.
It didn't take a genius to work out that somewhere down the line people were going to hit their credit limit which would in turn reduce the amount of spending cash being pumped into the economy. Many banks however ignored what was in front of them and kept lending, taking people on for credit who wouldn't be able to pay if anything else went up in price.
So when 'essentials' like gasoline, gas for the home, electricity, and food basics go up. The whole thing starts to go pop!
Could it have been prevented? You can't be sure for certain. Some economists tell you that we have to go through these cycles. They're just natural parts of economics. They just don't fell like fun when you're sat in the middle of a downturn.
I seriously believe however if financial literacy were a key part of schooling and we made a concerted effort to make financial literacy socially acceptable this thing wouldn't be biting as hard as it currently is
It's true though. I wish I'd been wrong about something I spotted years ago. In a previous job I worked in marketing for the financial services industry. During that time I could see the coming credit crunch. I watched as companies kept marketing credit to people yet at the same time saw these companies show increasing concern at the number of people defaulting on their debts.
I noticed it after September 11th when President Bush told the world to go and spend to keep the global economy going. He had to say it because we knew people stopped after major things like this. After Princess Diana died spending dipped for a while so Bush had to head off that risk.
I worked out that the economy needed Joe Public to keep spending. It needed them more and more if it wanted to grow. To do that needed an ever increasing amount of money. First people increased their ability to spend using credit. Credit was allocated based on peoples salaries. Seems straightforward enough right up until governments try to keep a handle on inflation by getting employers to keep a handle on the rate of wage rises.
It didn't take a genius to work out that somewhere down the line people were going to hit their credit limit which would in turn reduce the amount of spending cash being pumped into the economy. Many banks however ignored what was in front of them and kept lending, taking people on for credit who wouldn't be able to pay if anything else went up in price.
So when 'essentials' like gasoline, gas for the home, electricity, and food basics go up. The whole thing starts to go pop!
Could it have been prevented? You can't be sure for certain. Some economists tell you that we have to go through these cycles. They're just natural parts of economics. They just don't fell like fun when you're sat in the middle of a downturn.
I seriously believe however if financial literacy were a key part of schooling and we made a concerted effort to make financial literacy socially acceptable this thing wouldn't be biting as hard as it currently is
Saturday, September 22, 2007
Christmas is coming
Looking at the stores you could be forgiven for thinking Christmas starts in the next week. Well for the retail giants it effectively does. It seems Christmas has it's own "surge" evey year where there is a battle between them and you the customer.
Over the last few years, we've seen new elements to Christmas. What am I talking about? I'm basically speaking about the fact that every year there appears to be a shortage of this years must have toy. Is there a genuine shortage each year? I couldn't say to be truthful but I find it amazing that this recent phenomenon rears it's head each Christmas and somehow plays right into the hands of the toy makers by creating a feeding frenzy at the stores.
So what's this got to do about money and wealth?
Well its this. At a time that's supposed to be about happiness and families and enjoyment, we seem now to have a season that creates a feeling of dread in people as we're near the time. The reason is that people feel obliged to buy the best present, lay on the biggest meals and so on in order to be seen to be a good parent or a affluent family member. As a result so many become over-extended and end up robbing Peter to pay Paul and getting themselves into further financial trouble.
Given the recent squeeze in the credit market which saw queues for days on end in the UK as people rushed to pull their savings, there are some signs that this Christmas might bite a bit harder this year.
Over the last few years, we've seen new elements to Christmas. What am I talking about? I'm basically speaking about the fact that every year there appears to be a shortage of this years must have toy. Is there a genuine shortage each year? I couldn't say to be truthful but I find it amazing that this recent phenomenon rears it's head each Christmas and somehow plays right into the hands of the toy makers by creating a feeding frenzy at the stores.
So what's this got to do about money and wealth?
Well its this. At a time that's supposed to be about happiness and families and enjoyment, we seem now to have a season that creates a feeling of dread in people as we're near the time. The reason is that people feel obliged to buy the best present, lay on the biggest meals and so on in order to be seen to be a good parent or a affluent family member. As a result so many become over-extended and end up robbing Peter to pay Paul and getting themselves into further financial trouble.
Given the recent squeeze in the credit market which saw queues for days on end in the UK as people rushed to pull their savings, there are some signs that this Christmas might bite a bit harder this year.
Thursday, February 22, 2007
The Secret
Having been ill recently I've not been able to do much. I did however have a period where I was able to watch the movie that Oprah has been talking about The Secret.
I've commented on it before but I hadn't actually seen it. Now I have and I'm glad I did.
I wanted to share what I'd found but realise it may not be for everyone and many will not yet be ready for what I consider it's profound message. With that in mind I decided to give people a choice look into The Secret, don't look into the secret.
If you're interested I'm blogging about it:
http://the secretapprentice.blogspot.com
I've commented on it before but I hadn't actually seen it. Now I have and I'm glad I did.
I wanted to share what I'd found but realise it may not be for everyone and many will not yet be ready for what I consider it's profound message. With that in mind I decided to give people a choice look into The Secret, don't look into the secret.
If you're interested I'm blogging about it:
http://the secretapprentice.blogspot.com
Saturday, February 17, 2007
Staring a Gift Horse in the Mouth
I've been quiet on here recently. Mainly because I've been unwell. While I have been ill I've not totally wasted my time.
One of the things I do is keep a book which I use as an ideas file. If I think of something I jot it down so that I can refer to it at a later date. I don't dismiss any of the ideas at first, by think no it won't work. In fact by the time I get back to it and think properly about it, the idea can have radically changed.
One of the other things I do is look at other peoples ideas. I often look because you could well profit from other peoples ingenuity. I couldn't possibly think of every great idea (and frequently don't). Sometimes I go on websites and ask myself how I could do it and hopefully better.
Recently I saw one on Ebay, which was basically an internet business for sale and it really caught my eye, but it was the fact that it was for sale that made it interesting.
I didn't read the sales page in huge detail but a coupe of things struck me. It looked like a fantastic concept. Targeted to a specific community but one know spend money. Very original. the website itself looked quite clean and attractive and my gut feel was that something like this could be a good success.
Here's where it got a little odd. Firstly the website was for sale. The bidding was at £3000 or about $6,000 with a couple of hours to go and seemingly no buyers. The details I saw seemed to suggest maintenance costs were relatively low and the potential monthly income appeared good at first review. Buried in the text was the observation (if my memory is correct) was the assessment by a UK business support group that the business had the potential to be worth around £3 million ($6million) in about 4 years time with a concerted effort to build it. I didn't quite pick up why it was for sale so anything I write now is pure speculation but it's worth thinking about.
Hold on a minute! A business that could be worth millions in four years that is being sold for a fraction of that worth. If those numbers are true then this looked like a huge return on investment.
What am I flapping about? Simply this - someone is walking away from the opportunity to be a millionaire in four short years.
I could be wrong. It could be that the numbers simply don't stack up or that the current owners simply can't spend the time on it for whatever reason. Now whilst the numbers may not be right, it certainly strikes me they're working in a potentially very lucrative area. The way the sales page read however illustrates a perfect example of what holds so many people back. Like I say I'm probably wrong about the why so I'm using it as an example to illustrate what would stop so many others assuming the numbers about it are true.
For many the work involved in the pursuit of wealth is too much. They want it easy and laid out on a plate for them. It's why you see so many people on Ebay enjoying success selling products with the opening line "I made $20,000 dollars while I slept" - you get the kind of ad I'm talking about. The tantalising promise is one of instant success and no effort. It appeals to them simply because they want something for nothing.
They're missing the obvious point in that although their will be some work involved, the rewards are potentially enormous. Not just big but massive. In the example I've used here, the owners would work hard at the start, get the rewards and then they could put someone in to do the work and they take their cut of the action with a much reduced workload. Added to that four years is a very short time and would pass very quickly.
Problem is too many people look gift horses in the mouth. They see the work and not the reward.
If you've ever read any work by Anthony Robbins you'll understand why. He observes that people basically have two states comfort and pain. Humans will constantly try and go from pain to comfort. It's a basic driver. In our example what we have is an additional level of pain. That's the work getting the business to the multi million dollar point. To them they are in a condition of pain.
In theory our examples should be heading for the condition of comfort which I wold think is the huge reward. What it looks like here is that to our example business owners, the path to comfort is more pain than they are currently in. As a result they choose to give up.
It happens so often. The pain of change seems like a greater pain than where people currently are. In order to get around it they have to make it in their minds that the pain of being where they are right now is absolutely unbearable so they are compelled to head towards a new comfort zone.
For me, I don't know much at all about this market. My gut feel is one thing - my lack of knowledge about it is another. As a result I can't yet tell if the numbers tell a story compelling enough for me to go with this idea. I probably won't buy the website because I need to understand more right now. I don't know how big the risk is and I want to understand that so I can manage it. I will however have a look at the market and see if it's worth investing time and money in. Who knows, I may find a better way of doing it.
One of the things I do is keep a book which I use as an ideas file. If I think of something I jot it down so that I can refer to it at a later date. I don't dismiss any of the ideas at first, by think no it won't work. In fact by the time I get back to it and think properly about it, the idea can have radically changed.
One of the other things I do is look at other peoples ideas. I often look because you could well profit from other peoples ingenuity. I couldn't possibly think of every great idea (and frequently don't). Sometimes I go on websites and ask myself how I could do it and hopefully better.
Recently I saw one on Ebay, which was basically an internet business for sale and it really caught my eye, but it was the fact that it was for sale that made it interesting.
I didn't read the sales page in huge detail but a coupe of things struck me. It looked like a fantastic concept. Targeted to a specific community but one know spend money. Very original. the website itself looked quite clean and attractive and my gut feel was that something like this could be a good success.
Here's where it got a little odd. Firstly the website was for sale. The bidding was at £3000 or about $6,000 with a couple of hours to go and seemingly no buyers. The details I saw seemed to suggest maintenance costs were relatively low and the potential monthly income appeared good at first review. Buried in the text was the observation (if my memory is correct) was the assessment by a UK business support group that the business had the potential to be worth around £3 million ($6million) in about 4 years time with a concerted effort to build it. I didn't quite pick up why it was for sale so anything I write now is pure speculation but it's worth thinking about.
Hold on a minute! A business that could be worth millions in four years that is being sold for a fraction of that worth. If those numbers are true then this looked like a huge return on investment.
What am I flapping about? Simply this - someone is walking away from the opportunity to be a millionaire in four short years.
I could be wrong. It could be that the numbers simply don't stack up or that the current owners simply can't spend the time on it for whatever reason. Now whilst the numbers may not be right, it certainly strikes me they're working in a potentially very lucrative area. The way the sales page read however illustrates a perfect example of what holds so many people back. Like I say I'm probably wrong about the why so I'm using it as an example to illustrate what would stop so many others assuming the numbers about it are true.
For many the work involved in the pursuit of wealth is too much. They want it easy and laid out on a plate for them. It's why you see so many people on Ebay enjoying success selling products with the opening line "I made $20,000 dollars while I slept" - you get the kind of ad I'm talking about. The tantalising promise is one of instant success and no effort. It appeals to them simply because they want something for nothing.
They're missing the obvious point in that although their will be some work involved, the rewards are potentially enormous. Not just big but massive. In the example I've used here, the owners would work hard at the start, get the rewards and then they could put someone in to do the work and they take their cut of the action with a much reduced workload. Added to that four years is a very short time and would pass very quickly.
Problem is too many people look gift horses in the mouth. They see the work and not the reward.
If you've ever read any work by Anthony Robbins you'll understand why. He observes that people basically have two states comfort and pain. Humans will constantly try and go from pain to comfort. It's a basic driver. In our example what we have is an additional level of pain. That's the work getting the business to the multi million dollar point. To them they are in a condition of pain.
In theory our examples should be heading for the condition of comfort which I wold think is the huge reward. What it looks like here is that to our example business owners, the path to comfort is more pain than they are currently in. As a result they choose to give up.
It happens so often. The pain of change seems like a greater pain than where people currently are. In order to get around it they have to make it in their minds that the pain of being where they are right now is absolutely unbearable so they are compelled to head towards a new comfort zone.
For me, I don't know much at all about this market. My gut feel is one thing - my lack of knowledge about it is another. As a result I can't yet tell if the numbers tell a story compelling enough for me to go with this idea. I probably won't buy the website because I need to understand more right now. I don't know how big the risk is and I want to understand that so I can manage it. I will however have a look at the market and see if it's worth investing time and money in. Who knows, I may find a better way of doing it.
Saturday, January 20, 2007
Tick...Tick...Tick...Tick...
or why you should start creating your golden future right now
I've spoken endlessly about Robert Kiyosaki and his work. To be truthful I'll probably bore anyone who will listen to me for more than five minutes.
The reason is that he has something worth listening to. In his latest book along with his co-author, Donald Trump he came up with a very stark observation. It reminded me of the scene at the end of The Terminator, where Sarah Connor is heading down Mexico way and is talking to the gas station owner. There's a crack of thunder in the distance and the gas station owner says there's a storm coming and Sarah's response is I know.
The observation is that our government welfare programs appear to be outstripping the revenue the government generates. Added to this is the fact that drain on that purse is about to get bigger. In 1994 two economists calculated in the US alone the government financial obligations to its people was $72 trillion. How good the numbers are I don't truly know but Robert Kiyosaki believes the total stock and bond markets for the whole world is only $62 trillion.
Now I'm no expert folks, but we appear a little bit short and I've only presented the US obligation. These obligations exist the world over yet we've still only currently got wealth worth $62 trillion.
How long can we afford to leave financial literacy off the agenda?
Watch this space soon
I've spoken endlessly about Robert Kiyosaki and his work. To be truthful I'll probably bore anyone who will listen to me for more than five minutes.
The reason is that he has something worth listening to. In his latest book along with his co-author, Donald Trump he came up with a very stark observation. It reminded me of the scene at the end of The Terminator, where Sarah Connor is heading down Mexico way and is talking to the gas station owner. There's a crack of thunder in the distance and the gas station owner says there's a storm coming and Sarah's response is I know.
The observation is that our government welfare programs appear to be outstripping the revenue the government generates. Added to this is the fact that drain on that purse is about to get bigger. In 1994 two economists calculated in the US alone the government financial obligations to its people was $72 trillion. How good the numbers are I don't truly know but Robert Kiyosaki believes the total stock and bond markets for the whole world is only $62 trillion.
Now I'm no expert folks, but we appear a little bit short and I've only presented the US obligation. These obligations exist the world over yet we've still only currently got wealth worth $62 trillion.
How long can we afford to leave financial literacy off the agenda?
Watch this space soon
Pursue Your Happyness
I know - I've spelled it wrong (but this time it was deliberate)
I haven't seen the movie yet but I was itching to go out and buy the book after I read a little about Chris Gardner on whom the book is based. From what I read this guy has a life story we could all learn from. From flat broke, homeless and with his son in tow to a multi-millionaire who sold his own trading company. Now I've got the book I can't wait to get into it.
It seemed Chris had every setback going, but he didn't let that limit him. He didn't sit there bleating how the world was unfair and let that be an excuse not to go for it.
We see it on the daytime shows every day, people coming on who have a home repeating the endless mantra, "I would do it but.." "You just don't understand...." "It's hard for me...." "I couldn't possibly because...." Strangely enough they haven't had half of the hardships that someone like Chris Gardner had.
The difference is their mind. For Chris nothing was stopping him get the life he wanted for him and his son whilst the others seem to be looking for something to stop them from trying so they don't have to admit to the world "I can't be bothered" or "I think life should be handed to me on a plate".
I'm being extreme here. We all do it from time to time and for some of us we do it to try and protect ourselves for whatever reason.
What Chris's story seems to prove is that our golden future lies in front of us, if only we will take the path to it. We can grasp it and look back on our life's with a sense of accomplishment or we can look back and say if only. Take the second path if you want, but the problem is when you get to that place, it's too late.
I'm going to pursue my happyness - are you?
I haven't seen the movie yet but I was itching to go out and buy the book after I read a little about Chris Gardner on whom the book is based. From what I read this guy has a life story we could all learn from. From flat broke, homeless and with his son in tow to a multi-millionaire who sold his own trading company. Now I've got the book I can't wait to get into it.
It seemed Chris had every setback going, but he didn't let that limit him. He didn't sit there bleating how the world was unfair and let that be an excuse not to go for it.
We see it on the daytime shows every day, people coming on who have a home repeating the endless mantra, "I would do it but.." "You just don't understand...." "It's hard for me...." "I couldn't possibly because...." Strangely enough they haven't had half of the hardships that someone like Chris Gardner had.
The difference is their mind. For Chris nothing was stopping him get the life he wanted for him and his son whilst the others seem to be looking for something to stop them from trying so they don't have to admit to the world "I can't be bothered" or "I think life should be handed to me on a plate".
I'm being extreme here. We all do it from time to time and for some of us we do it to try and protect ourselves for whatever reason.
What Chris's story seems to prove is that our golden future lies in front of us, if only we will take the path to it. We can grasp it and look back on our life's with a sense of accomplishment or we can look back and say if only. Take the second path if you want, but the problem is when you get to that place, it's too late.
I'm going to pursue my happyness - are you?
Things Are Definitely Changing
I've read time and time again that in order to succeed you really need to change your mind and how it thinks. One of the key things that keeps coming out is to expect success. Anthony Robins calls it making superior evaluations. In other words you have to approach your day with the expectation that it will turn out just the way you want it. Jack Canfield talks about you becoming an inverse paranoid. Instead of thinking the world is ganging up on, control your thinking so that you view it as part of some grand conspiracy to help you out.
One way Jack Canfield suggests doing it is through affirmations. Now being British, I can be a bit hesitant to try something that to be honest, would make me feel like a real jerk. So for a long time it was "no way".
I wondered how I would do it without people looking at me, thinking I was some kind of weirdo mumbling to myself. Towards the back end of the year I decided to take the plunge and decided there was a place I could do it. I make a daily car journey in the morning alone. I decided I could do it there and people would just think I was having a phone conversation.
By Christmas I'd been doing this daily for some time. I'd refined the affirmation but still felt like a fool. By Christmas I was having doubts and convinced myself it wasn't working.
In the last few days however I've definitely seen a different me. My thinking has been significantly stronger in expecting positive outcomes and that seems to have driven a more action oriented me. Where I would hesitate to carry out an action because of a sense of fear that I would fail, I now just go ahead and kick the door in.
I feel very different, more confident because I persisted and took myself through the awkward stage. Funnily enough more and more things appear to be going my way and when they're not, I now take action sooner to turn the problem around rather than bury my head in the sand.
My advice - if you're feeling a bit timid and a bit awkward - have a go. Firstly you'll surprise yourself and also in a short while you'll look back and realise how far you've come.
One way Jack Canfield suggests doing it is through affirmations. Now being British, I can be a bit hesitant to try something that to be honest, would make me feel like a real jerk. So for a long time it was "no way".
I wondered how I would do it without people looking at me, thinking I was some kind of weirdo mumbling to myself. Towards the back end of the year I decided to take the plunge and decided there was a place I could do it. I make a daily car journey in the morning alone. I decided I could do it there and people would just think I was having a phone conversation.
By Christmas I'd been doing this daily for some time. I'd refined the affirmation but still felt like a fool. By Christmas I was having doubts and convinced myself it wasn't working.
In the last few days however I've definitely seen a different me. My thinking has been significantly stronger in expecting positive outcomes and that seems to have driven a more action oriented me. Where I would hesitate to carry out an action because of a sense of fear that I would fail, I now just go ahead and kick the door in.
I feel very different, more confident because I persisted and took myself through the awkward stage. Funnily enough more and more things appear to be going my way and when they're not, I now take action sooner to turn the problem around rather than bury my head in the sand.
My advice - if you're feeling a bit timid and a bit awkward - have a go. Firstly you'll surprise yourself and also in a short while you'll look back and realise how far you've come.
Monday, January 15, 2007
Talk About Busy
Just before Christmas I got a bit of inspiration reading a thread on a forum. One of the posters was a guy called Big Mike. In a very short post I learned that the guy not only ran Internet businesses but also offline businesses. Reading that jolted me into action and put me back on track.
I finally found out Big Mikes real name. Because I wanted to know a bit more I googled his name. Try it for yourself and look at the websites he's got. They're pretty much all the same in the way they make money for Mike. He probably doesn't have to do too much to them but somehow they'll all contribute to his wealth.
Try it for yourself. Try googling Michalis Kotzakolios. If you get past page 18, you've done better than me. More importantly, see what you can learn.
These sites are probably now passive income. Simple niche websites. They probably didn't take too long to build and now they're in place, he just needs to optimise the site so that when people search for it his is one of the first sites you come to. Click on the ads and he's making money.
The point is on their own they may not be big earners and a person might be forgiven for thinking they wouldn't want to waste their time building one of those for the money it returns. What is so often forgotten is build a number of them and the numbers can suddenly look a lot bigger. Added to that, he probably doesn't have to do much to them any more so the costs aren't what they were at the start and so they not only provide passive income to Mike, the profitability is increasing because there is less overhead in them than at the start.
This illustrates a vital point about businesses -the system
Robert Kiyosaki often illustrates the importance of the system using McDonalds as an example. You can probably make a better burger than McDonalds, but that's not what made it a global success story. Part of it's success was that people firstly all over the US and later the world, knew exactly what to expect when they walked into a McDonalds, because the system of how burgers were made etc was the same in each case.
In other words they designed a winning formula for a store and replicated time after time after time.
Now although the size of the numbers is different, what Bike Mike has done is no different from McDonalds. It's a lesson any one of us could apply.
So the moral of the story is don't just pass something over because the numbers don't appeal to us enough. Have another look and see if there's a system to it that we can replicate to increase those numbers where they certainly look interesting.
I finally found out Big Mikes real name. Because I wanted to know a bit more I googled his name. Try it for yourself and look at the websites he's got. They're pretty much all the same in the way they make money for Mike. He probably doesn't have to do too much to them but somehow they'll all contribute to his wealth.
Try it for yourself. Try googling Michalis Kotzakolios. If you get past page 18, you've done better than me. More importantly, see what you can learn.
These sites are probably now passive income. Simple niche websites. They probably didn't take too long to build and now they're in place, he just needs to optimise the site so that when people search for it his is one of the first sites you come to. Click on the ads and he's making money.
The point is on their own they may not be big earners and a person might be forgiven for thinking they wouldn't want to waste their time building one of those for the money it returns. What is so often forgotten is build a number of them and the numbers can suddenly look a lot bigger. Added to that, he probably doesn't have to do much to them any more so the costs aren't what they were at the start and so they not only provide passive income to Mike, the profitability is increasing because there is less overhead in them than at the start.
This illustrates a vital point about businesses -the system
Robert Kiyosaki often illustrates the importance of the system using McDonalds as an example. You can probably make a better burger than McDonalds, but that's not what made it a global success story. Part of it's success was that people firstly all over the US and later the world, knew exactly what to expect when they walked into a McDonalds, because the system of how burgers were made etc was the same in each case.
In other words they designed a winning formula for a store and replicated time after time after time.
Now although the size of the numbers is different, what Bike Mike has done is no different from McDonalds. It's a lesson any one of us could apply.
So the moral of the story is don't just pass something over because the numbers don't appeal to us enough. Have another look and see if there's a system to it that we can replicate to increase those numbers where they certainly look interesting.
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